Boson Protocol is a decentralized commerce protocol that seeks to enable the sale of concrete goods, services and experiences in the Metaverse as nonfungible tokens (NFTs), and hopes to provide an infrastructure layer for exchanging assets of not-monetary value. For instance, an NFT of a pair of sneakers bought using the Boson Protocol in the Metaverse would then exist redeemable for that physical pair of sneakers in the real earth, and vice versa.

Ahead of the launch of its first Metaverse commerce feel in Decentraland, chosen Boson Portal, Cointelegraph spoke with Justin Banon, co-founder of Boson Protocol, to acquire more than nearly the company's long-term vision and its commerce model:

"Now information technology's normal for humans to accept a digital shadow, such every bit a Linkedin or Twitter contour. And within the next couple of years, it volition also be normal for physical and fashion items to have a digital twin."

This notion of "twinning," or that there is a digital NFT representation of every physical object or service, is primal to Boson Protocol's goal of being "a ubiquitous span between the physical and the digital," according to Banon.

That's why Boson Protocol has built Boson Portal to be a space, similar to a virtual mall, for Decentraland users to scan virtual items in the Metaverse and and then potentially receive the concrete item on their doorstep.

The Portal is likewise a gamified space. Banon described information technology as an "experiential wonderland with quests." Users tin can become over to a brand'south boutique and choose to play in a quest or a game. The prizes are NFTs, and are considered hero items. Customers tin can either buy these hero items at total price or play the suggested quest to purchase the NFT at a discounted price.

The BOSON token is the protocol'south would-be utility token. The network also established the dCommerce DAO with plans to be a cocky-sustaining, community-governed decentralized autonomous organization that reinvests its revenue into the growth of the ecosystem or uses the revenue to buy back or fire BOSON tokens. In Boson Portal, a 1%–2% fee will be applied per transaction. Those fees would then get recycled dorsum into the protocol and distributed to the tokenholders.

"The key is that in that location is no intermediary, no Amazon or eBay in the middle. It's all smart contracts encoded with game theory. That means there'south no i taking a slice out of the middle."

Banon added that past working with trusted brands, users can acquit out commerce in the Metaverse without a fear of losing their funds. In September, Boson Protocol acquired "The Drinking glass Conform," a $1 1000000 Dolce & Gabbana suit that is likewise an on-chain NFT. The digital version of the suit will exist housed on the Boson Portal, while the physical item is planned to be displayed in a museum. More and more major global brands are using NFTs to integrate mode and the Metaverse.

When asked what the value of doing commerce in the Metaverse is, Banon told Cointelegraph:

"It'due south this next generation interface. Nosotros tend to movement towards the things that are the well-nigh real, rather than the low-fi versions. Why would y'all go with a 2d flat screen if you lot tin can be immersed into the aforementioned room as someone?"

Banon confirmed that an in-the-works Boson Protocol two.0 will enable brands to plug in an e-commerce system similar Shopify and then sell directly into the Metaverse. And that the protocol plans to expand to other virtual worlds and even traditional video games, such as Fortnite.

Starting with Decentraland, Boson Portal aims to not only host retail spaces for brands simply to as well have an events infinite for conferences, art installations and cultural activations. Its first conference, called Boson Forum, coincides with the Portal's launch on Thursday and will feature speakers roofing topics related to Metaverse commerce.